Why Brand Mentions (Not Just Links) Are Becoming a Key Ranking Factor For over 15 years in SEO, people have been obsessed with backlinks. And yeah, they’re still important — no arguing that. But lately, I’ve been watching a foundational shift occur in the search engines. And it’s pretty fascinating: Google iss starting to care a lot more about when your brand gets mentioned online, even if there’s no clickable link involved. https://www.funnelboostmedia.net/blog/why-brand-mentions-not-just-links-are-becoming-a-key-ranking-factor/